European commercial execution
We don't advise.We execute.
Orsay Partners runs B2B sales mandates in Europe: prospecting, qualification and deal execution, operational from day one.
Missions
Three core missions.
No in-house hiring. No slide decks. A senior operator on your market, executing from day one.
MARKET ENTRY EXECTM
The problem / You want revenue from a new market, but building a local team means months of recruiting and heavy fixed costs before the first deal.
What we do / For non-EU companies entering Europe, and EU companies expanding into new markets. A senior operator takes charge of your market immediately: no recruitment, no onboarding, no delay.
- /Senior operator assigned to your sector and target markets
- /Full sales cycle ownership: prospecting, qualification, and deal execution
- /Multichannel outreach in local languages across EU and international markets
Proof / The founder has run this play before: 50+ new clients signed across Asia in three years for a French manufacturer, with no local entity.
Mandate-based engagement. Scope defined after Briefing.
Request a Briefing
AI PIPELINE ENGINETM
The problem / Most pipelines leak: leads sit unworked, follow-ups depend on someone's memory, and the CRM tells you nothing you can act on.
What we do / We rebuild your sales machine so no deal dies of neglect: every lead is captured, enriched and routed automatically, follow-ups fire on time, and the pipeline reports itself, from first touch to signed deal.
- /Lead capture, enrichment, and AI-driven routing workflows
- /Automated outreach sequences and intelligent follow-up triggers
- /CRM hygiene automation and real-time pipeline reporting
Proof / These are the working methods behind the founder's current turnaround mandate, where the client's rebooking rate rose 15 points year-on-year.
Available as an add-on to Market Entry Exec or as a standalone mandate.
Request a Briefing
FIELD SALES ACADEMYTM
The problem / Classroom sales training rarely survives contact with a real buyer. Teams come back motivated, then close nothing.
What we do / For companies investing in the commercial development of their teams. Senior-led, field-based training on real deals and real markets, not classroom theory. Built to bring junior and mid-level sales professionals to execution standard.
- /Live deal coaching on active markets
- /Market-specific playbooks: entry codes, buyer profiles, negotiation tactics
- /Structured progression from prospecting to closing on new territories
Proof / Training is delivered by an operator who has closed at up to 170% of quota and been named salesperson of the year three times, not by a career trainer.
Cohort or individual formats available.
Request a BriefingTrack record
Proven in the field.
Anonymised results from the founder's operating track record. Full references shared in a Briefing.
Start / A flagship exhibition portfolio losing ground: exhibitor revenue down, rebooking at a low point.
Action / One-year transition mandate: rebuilt the sales cadence, the rebooking process and pipeline discipline.
+8% exhibitor revenue · rebooking up 15 points year-on-year
Start / A French manufacturer with no presence in Asia and no local entity.
Action / Full market-entry execution over three years: prospecting, qualification, negotiation and closing across the region.
50+ new clients signed in three years
Start / A European sales scope with aggressive growth targets across retail and consumer-goods accounts.
Action / European sales leadership: key-account development, pipeline discipline, closing.
Up to 170% of annual target · salesperson of the year, three times
Method
The Orsay Partners method.
Mandate Assessment
We evaluate your market, your target, and the mandate fit before any commitment.
Mission Design
Strategy, targets, and a full execution plan tailored to your sector.
Deployment
Execution on the ground, with results tracked in real time.
Performance Review
Pipeline data, outcomes, and a clear recommendation: scale, adapt, or launch the next mission.
Founder-led
Run by the person who signs it.
Orsay Partners is founded and operated by Guillaume Corruble: 15+ years of international B2B business development across FMCG, retail, B2B events and SaaS, with a working network built across Europe and Asia. Every mandate is run directly by the founder.
You are not buying a firm that hands your mandate to a junior team. The person you brief is the person on your market.
He is currently leading the commercial turnaround of a major B2B trade show group as Transition Manager, delivering an 8% lift in exhibitor revenue and a 15-point increase in rebooking rate year-on-year. Before that: three-time Sales Person of the Year, target performance up to 170% of quota, and more than 50 clients signed in Asia in three years.
linkedin.com/in/gcorruble
Not every mandate
is the right mandate.
We assess fit before we commit, and so should you.
We take a limited number of mandates at a time.